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Logo & Visual Identity, Mobile Responsive Website, Payment Integration, UX Strategy & Design , Content Strategy.
Start Early’s previous website had gone through some wear and tear over the years. It had a messy sitemap, broken links, and a very corporate design that didn’t reflect who they were or their mission. It was time for a complete website redesign, starting with a blank slate.
First and foremost, the purpose of a website is to help the user find what they are looking for. Start Early delivers early learning programs but is also a hub of resources for early education professionals, families, legislators, and researchers. Their website at the time had a malfunctioning search function, and it was difficult for users to navigate through the heaps of content on the website, some of which may have not even been relevant to them.
Building a digital experience begins with understanding who will be using the website. We began our work with a comprehensive discovery phase, where we dove into Start Early’s purpose and learned about each of their audiences — their motivations and their needs.
From there, we performed a content audit, where we identified, segmented, and organized each piece of content, to better understand:
The result was a dynamic resource library, featuring a variety of post types and expertly designed frontend and backend systems. Designing the content system demanded a significant amount of time and effort, and it was important that it was built with the future in mind, so that the website could grow with the organization.
As the organization began to grow, they also outgrew their website. Instead of starting over when they wanted a new feature or functionality, Start Early added an integration. This meant that when it came time for their website overhaul, there were more than six integrations to consider.
The organization also wanted their website to be designed in a more playful and accessible way. Their new name and logo reflected their new direction, but their website was not inviting. It was cold, corporate, bursting at the seams with paragraphs of text, and lacked playful photography.
Through time, the needs of an organization change. Technology evolves and trends change, so we developed Start Early’s new website with flexibility in mind. Our team made recommendations of solutions that would best fit their needs at the moment but made sure to build in the ability for their team to switch integrations as and when they needed to.
We also wanted to ensure Start Early’s team had an easy way to update their events within the CMS, so we custom built them an events module to do just that.
